by admin | Oct 28, 2024 | Barrister, Law Practice Insights, Legal Business Development, Legal Marketing Insights
The legal industry, especially for barristers and their chambers, has experienced a transformation in how it approaches business development. Long gone are the days when barristers could solely rely on word-of-mouth or a strong reputation to bring in work. The...
by admin | Sep 9, 2024 | Legal Marketing Insights, Law Practice Insights, Legal Business Development
Over 20 years ago, the concept of a ‘buyer persona’ was developed in the marketing world, and it has become a driving principle behind most marketing campaigns. However, as professional services have traditionally lagged behind many other sectors in terms of...
by admin | Aug 21, 2024 | Law Practice Insights, Legal Business Development, Legal Marketing Insights
When Orion Legal Marketing parachutes into a law firm or barrister chambers when first appointed, our starting point is often to complete a legal marketing review and see what they are already doing in terms of Marketing & BD. Usually, we find there’s a big annual...
by admin | Dec 8, 2022 | Law Practice Insights, Legal Marketing Insights
Continuous marketing is key to ensuring success for law firms. We share our top 7 strategies for increasing your business in 2023. 1. Demonstrate your credibility, authority and capability Potential clients need to know from the minute they land on your website...
by admin | Jun 13, 2022 | Google Analytics, Law Practice Insights, Legal Marketing Insights, Websites
Tracking the contact potential clients have with your website is a crucial part of marketing. By analysing how often users are visiting, what they are looking at, how long they are staying and how they are moving around your website, you can start to understand what...
by admin | Apr 25, 2022 | Law Practice Insights, Legal Marketing Insights, Websites
If you commission a new website, you may be offered either an ‘open source’ or a ‘proprietary’ website content management system or CMS. We take a look at both options and points to be wary of when choosing the right CMS for your website. What are open source and...
