by admin | Jan 6, 2025 | Articles, Legal Business Development, Legal Marketing Insights, SEO, Websites
Conversion Rate Optimisation for Law Firms: Your Key to Success When it comes to digital marketing strategies for solicitors, barristers, and lawyers, conversion rate optimisation for law firms is a critical factor in achieving measurable success. Without effective...
by admin | Oct 28, 2024 | Barrister, Law Practice Insights, Legal Business Development, Legal Marketing Insights
The legal industry, especially for barristers and their chambers, has experienced a transformation in how it approaches business development. Long gone are the days when barristers could solely rely on word-of-mouth or a strong reputation to bring in work. The...
by admin | Oct 21, 2024 | Content Writing, Legal Business Development, Legal Marketing Insights
Having a strong, well-crafted lawyer profile is crucial for attracting new clients. Yet, many lawyers struggle to showcase their skills and expertise effectively. This hesitation can result in missed opportunities, leaving potential clients unaware of the true value...
by admin | Sep 9, 2024 | Legal Marketing Insights, Law Practice Insights, Legal Business Development
Over 20 years ago, the concept of a ‘buyer persona’ was developed in the marketing world, and it has become a driving principle behind most marketing campaigns. However, as professional services have traditionally lagged behind many other sectors in terms of...
by admin | Aug 21, 2024 | Law Practice Insights, Legal Business Development, Legal Marketing Insights
When Orion Legal Marketing parachutes into a law firm or barrister chambers when first appointed, our starting point is often to complete a legal marketing review and see what they are already doing in terms of Marketing & BD. Usually, we find there’s a big annual...
by admin | Nov 4, 2021 | Email Marketing, Law Practice Insights, Legal Business Development, Legal Marketing Insights
As a legal business, your email marketing list is an incredibly valuable asset. It will consist of individuals with interest in your services, to whom you can make offers, engage in new areas, and suggest ways in which you may be able to help them. Building and...
